Ubisoft Stocks Suffer Following Delay Announcements

Ubisoft's share prices have plummeted after the simultaneous delays of Watch Dogs Legion, Tom Clancy's Rainbow Six Quarantine and Gods and Monsters to the next fiscal year. The poor performance, both critical and commercial, of Ubisoft's two latest AAA releases are also believed to have contributed to this significant drop.

Yves Guillemot, Ubisoft CEO, identifies the shortcomings of its latest flop, Ghost Recon Breakpoint in a press release. He identifies a lack of "differentiation factors", innovations that aren't "perfectly implemented" and player burnout on "live games" as the reasons behind its poor performance. Put simply, Breakpoint was too light on innovation, and the innovation it did show was unable to live up to its potential. He goes on to suggest that the aforementioned delays will give Ubisoft developers time to ensure their upcoming games don't fall victim to the same flaws.

Considering Ubisoft's share prices are at their lowest point in over two years, and its next AAA releases are now much further off, it's crucial that the company follows through on its promise to continue supporting the poorly received Division 2 and Breakpoint. It has proven itself capable of changing public opinion on a title with Rainbow Six Siege, and may need to do it again to keep the games as a solid source of income and regain its strength in the market.