Anki Team up With Fast & Furious for Branded Edition

Anki Overdrive is an AI-based racing game that uses augmented reality to add weapons and effects to physical racing. The system has been around for a while now, but the company have announced a new edition will feature branding and vehicles from the Fast & Furious movie series.

“We’ve been searching for the right brand partnership to elevate our robotic battle-racing experience to the next level of entertainment, and what better fit than one of the most widely recognised action franchises in the world,” said Boris Sofman, CEO & Co-founder, Anki. “Anki Overdrive: Fast & Furious Edition delivers the ultimate adrenaline rush to millions of Fast & Furious fans, merging the films’ cars and characters with videogame elements, physical play, and robotics.”

Anki Overdrive: Fast & Furious Edition will cost £169.99 at launch, and as well as being a standalone system in its own right, will be compatible with the previous cars, tracks and accessories that you may already have. A separate app for the edition will be available alongside it when the kit comes in September.

“Anki is at the forefront of robotics and artificial intelligence, and our collaboration for Fast & Furious will bring an all-new level of interactivity to the franchise, “ said Manuel Torres Port, Executive Vice President, Worldwide Consumer Products, Universal Brand Development. “Anki Overdrive’s revolutionary technology delivers a battle-race experience like no other, and we’re incredibly excited to introduce Fast & Furious fans to gameplay that delivers what they love and connect with most from the films - the characters, cars, and action.”