Amazon and Asda have introduced a brand new price cut for the Xbox One in the UK, dropping the price to match the PlayStation 4.
Both retailers have dropped the TitanFall Xbox One bundle to £349, matching the price of the PlayStation 4 for Asda. Although Amazon still sell the Sony console slightly cheaper at £344.65.
The Xbox One was originally launched in November for £430. Microsoft have claimed the Xbox One sold 3 million units worldwide in January, while Sony claimed in March that the PlayStation 4 had sold over 6 million units worldwide.