YouPorn Sponsoring an eSports DotA 2 Team

The digital porn distributor, YouPorn, has sponsored the eSports team "Play2Win" which was founded in July and only just entered the eSports industry due to the sponsorship with YouPorn.

The team in Spain-based and has listed games from League of Legends to Hearthstone on their teams site. They are a small team of five men who joined together and founded their team in July. YouPorn vice president, Brad Burns commented: 

We're so psyched to finally make our official entry into gaming and eSports - This partnership has been a long time coming, and I believe that with our backing, along with the expertise that each member of Team YP brings to the table on the virtual battlefield, we can succeed in tearing through the competition at this year's Gamergy event."

 YouPorn originated their interest of joining the gaming industry in summer on Twitter they were making posts for gamers to contact them regarding sponsorship and apparently recieved "hundreds" of players interested. They would treat the team "like any other sponsor," said YouPorn.

Burns also said:

"There is no question about it. Being an established adult brand, the stigma surrounding our industry is something we have to deal with all the time. It's nothing new to us, and we've never let it stop us before. If anything, it forces us to explore and be more creative in our marketing efforts than any mainstream companies."