Bring Down the Price of Shadwen by Playing it

Finnish developer Frozenbyte's new game is an action stealth title called Shadwen. They're going with a rather unique pre-launch marketing technique however. A free demo of the game is available to download and everybody playing it will help to lower the eventual launch price of the game. Each successful playthrough of the demo will contribute to an overall Commmunity Score. The higher the Community Score, the lower the price of the full game will be.

The competition is running now until the end of February so there's not much time to get involved. Alongside, the company are asking players to share their favourite moments with the #FromTheShadows hashtag to get a chance to win prizes personally, as well as help the overall Community. The full game will release in the Spring, the demo is currently available from shadwen.com.